A few months ago, a haunting story started making its way across the internet. Do you remember Louise Delage? The beautiful, adventurous and fun-loving woman made her debut on Instagram last August, sharing snippets of her seemingly glamorous life and amassing a long list of followers and fans. But nobody noticed the problem: Louise always had a drink in her hand.

After some time, it was revealed that BETC – an agency in Paris – created Louise as a catalyst for it’s Like My Addiction campaign for a client, Addict Aide. The goal was to showcase how easy it is to miss the signs of an addiction.

While hindsight is 20/20, many things slip through the cracks in our day-to-day interactions with the people we love. You may think addiction is an obvious state that is easily detected, but that’s not always the case – particularly in the early stages. If you believe someone you love may be in the initial stages of an addictive habit, some subtle mood, and lifestyle changes to look out for include:

  • New groups of friends
  • New or increased trouble in romantic relationships
  • Changes in sleeping or eating patterns
  • Perpetually low funds
  • Lack of attendance at important events and commitments
  • Subtle mood changes such as euphoria or argumentativeness
  • The appearance of non-obvious paraphernalia throughout the home, such as spoons and straws, empty plastic bags, pill bottles with the labels removed, etc.
  • Bloodshot eyes, dilated pupils, weight changes and a decrease in grooming habits

With the opioid epidemic showing no signs of slowing down, it’s important to look out for the people in our lives who may need us but may not reach out to us directly. Addiction knows no boundaries: it can take hold of absolutely anybody.

If you or someone you love needs help for an active addiction, please reach out. Spectrum Health Systems provides detoxification, inpatient and outpatient services across Massachusetts. Alongside its in-patient, private-pay facility – the New England Recovery Center – there is a level of care and accessibility to meet your needs. Call today: (800) 366-7732 for inpatient services or (800) 464-9555 extension 1161 for outpatient services.



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